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Social media success and the three questions you’re not asking!
Do you create your blog and social media content for you or for your customers? The distinction is critical! Creating content for your customers or donors can present you with a tricky situation. You...
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How to backup and save your Facebook information
Doing a Facebook backup is relatively easy and painless. You might not have thought about backing up your Facebook data, but if you are switching your account from a Profile to a Page then you...
View Article#140conf Exploring the State of Now – Puerto Rico, Caribbean, & Beyond
Whether you live in a buzzing metropolis like New York City or London, or if you are located on a Caribbean island or a remote village in Africa, the impact of social media on our daily lives cannot be...
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How to respond to a negative TripAdvisor review
Are you a hotelier or involved in the hospitality industry? Sooner or later chances are you’re going to get a negative TripAdvisor review: “Worst place I’ve ever stayed!” However, if you’re like most...
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4 Ways to Tactfully Ask Your Guests for a TripAdvisor Review
Consultant Daniel Craig recently asked an important question in a blog post: “Should hotels be asking guests for TripAdvisor reviews.” The undeniable truth is—when formulating an opinion, potential...
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How one hotel went from almost dead last on TripAdvisor to number one
Are you still trying to come to grips with guest reviews and think it’s near impossible to improve your rankings? A few years ago the San Juan Water & Beach Club in Puerto Rico was in need of a...
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3 things I would do as Manager of Digital Marketing for the Grand Wailea Resort
The other day I was on LinkedIn updating my profile to reflect the work that I’d recently done for the Intercontinental Hotel Group (IHG). While I was logged in I somehow came across the fact that the...
View ArticleA Quick Guide to Content Marketing for Tourism Businesses and Hotels
(Editor’s note: I had the privilege of publishing the following post as a guest contribution on Daniel Craig’s blog) Do you want to make a commitment to content marketing as part of your online...
View Article21 simple and actionable ways to improve your hotels social media strategy today
Congratulations and give yourself a big pat on the back if you followed all 21 days of the social media challenge! I’ve written a lot over the past three weeks on tools, strategies, and best practices...
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52 Business blog post ideas for you
Do you find yourself lacking the time to come up with creative ideas for new content and blog posts? Here are 52 ideas to help get you through the rest of the year. Fact: We all have the ability to be...
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